Plabra

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Category: Systemic design

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2020

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Our mission is to transform two problematic issues, such as plastic pollution and those involved in sorting garbage in Brazil (catadores), in an opportunity to improve both this situations.

We have thought of a scenario in which our masks triggers a virtuous circle of social recovery and environmental awareness.

The masks, made 100% with recycled plastic, represent three brazilian animals , the mico (a type of monkey), the anteater and the caiman.

Our cycle begins in the centers of the catadores cooperatives in Brazil.

In these centers, the materials destined for recycling are divided, including of course plastics.

Plabra allocate part of these plastics (in particular HDPE, PP and PET), for the creation of the three masks.

The materials divided by the catadores, it will then be reduced to granules and molded.

Part of the proceeds resulting from the sale of that masks, will be destined for catadores cooperatives, establishing a closed and virtuous cycle.

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WebSite: plabra.com

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Photo credits: StudioNotte

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